Go-to-Market Strategy
Positioning, ICP definition, value narrative, channel strategy, and structured launch plans.
I help B2B tech companies build go-to-market strategies, acquire the right customers, and scale sustainably — without the full-time overhead.
With 5+ years in B2B tech, I've helped startups and scaleups craft GTM strategies, grow user bases, and improve revenue. I work as a fractional advisor, so you get senior expertise without the full-time cost.
My philosophy is simple: sustainable growth is not driven by vanity metrics, but by deep customer understanding, repeatable sales motions, and focused execution.
Flexible, focused support for B2B tech companies at every stage of their growth journey.
Positioning, ICP definition, value narrative, channel strategy, and structured launch plans.
Scalable growth loops, acquisition funnel optimization, retention models, and revenue expansion motions.
Competitor intelligence, customer discovery interviews, buyer personas, and market validation analysis.
Embedded executive advisory, sales enablement coaching, and weekly steering sessions without full-time overhead.
From discovery to execution — a clear, collaborative approach for measurable results.
Understand your goals, current challenges, target customers, and competitive landscape.
Build a tailored GTM roadmap with clear milestones, prioritization, and measurable metrics.
Work alongside your team to implement playbooks, launch campaigns, and iterate in real-time.
Analyze performance data, refine messaging, and scale winning channels for sustainable growth.
A few examples of how I've helped B2B tech companies grow.
Working with great people and building meaningful outcomes.
“Kanishka helped us refine our GTM strategy and get real traction in a competitive market. Super professional and easy to work with.”
“His insights and structured approach made a huge difference in our growth journey. Highly recommended for any scaling team!”
“A rare mix of strategy, execution and clear communication. We saw real, measurable results within the first month of working together.”
Choose the engagement model that fits your needs.
Intensive diagnostic audit and actionable GTM playbook for immediate execution.
Hands-on executive guidance and execution support embedded with your leadership team.
Tailored engagement structured around specific transformation or market expansion goals.
I love building, learning and exploring new ideas — from tech and travel to photography and good coffee.
Always exploring new developer tools, AI workflows, and emerging tech stacks.
Gaining fresh insights through travel across Southeast Asia, Europe, and beyond.
Capturing architectural geometry, street moments, and visual stories.
Big believer that better ideas happen over great single-origin coffee.
Quick answers to help you decide if we're a good fit.
I primarily partner with B2B technology companies, enterprise SaaS, developer tools, and FinTech scaleups from seed through Series B.
A focused 30-minute conversation to understand your current GTM motion, primary growth bottlenecks, and evaluate mutual fit. No generic sales pitch.
Yes. All engagements are remote-first across North American, European, and Asia-Pacific time zones, with async Slack support and video strategy sessions.
Options range from 2–4 week intensive Strategy Sprints to rolling 3–6 month Fractional Advisory retainers. We tailor the timeline to your objectives.
Pricing is fixed and transparent per sprint or monthly retainer tier. Custom engagements are scoped based on deliverable complexity and team involvement.
Within 48 hours of our discovery call, you receive a tailored engagement brief outlining recommended scope, deliverables, timeline, and exact investment.
Let's talk about your goals and how I can help.