Fractional GTM & Growth Advisory

Turn Your Tech Product Into Real Growth.

I help B2B tech companies build go-to-market strategies, acquire the right customers, and scale sustainably — without the full-time overhead.

Go-to-Market Strategy Growth Advisory Fractional Support
Consultant professional portrait
ABOUT ME

I'm Kanishka, a Growth Strategist & Consultant.

With 5+ years in B2B tech, I've helped startups and scaleups craft GTM strategies, grow user bases, and improve revenue. I work as a fractional advisor, so you get senior expertise without the full-time cost.

My philosophy is simple: sustainable growth is not driven by vanity metrics, but by deep customer understanding, repeatable sales motions, and focused execution.

5+ Years Experience
15+ Projects Completed
8+ Happy Clients
Consultant in workspace
SERVICES

How I Can Help

Flexible, focused support for B2B tech companies at every stage of their growth journey.

Quarterly Retainer

Go-to-Market Strategy

Positioning, ICP definition, value narrative, channel strategy, and structured launch plans.

Deliverables: Positioning Matrix, ICP Definition, Launch Playbook
Ideal for: Early-stage tech companies preparing for market launch or expansion
Monthly Advisory

Growth Advisory

Scalable growth loops, acquisition funnel optimization, retention models, and revenue expansion motions.

Deliverables: Funnel Audit, Growth Experiments, Retention Playbook
Ideal for: Post-revenue B2B SaaS looking to unlock repeatable acquisition
Project Sprint

Product & Market Research

Competitor intelligence, customer discovery interviews, buyer personas, and market validation analysis.

Deliverables: Customer Research Report, Competitor Matrix, Feature Priority Guide
Ideal for: Teams validating new product lines or entering adjacent markets
Executive Retainer

Fractional Support

Embedded executive advisory, sales enablement coaching, and weekly steering sessions without full-time overhead.

Deliverables: Hands-on Advisory, Weekly Steering, Team Coaching
Ideal for: Founders needing seasoned GTM leadership on a fractional basis
MY PROCESS

A Simple 4-Step Process

From discovery to execution — a clear, collaborative approach for measurable results.

Discover

Understand your goals, current challenges, target customers, and competitive landscape.

Outcome: Comprehensive diagnostic audit and bottleneck identification.

Strategize

Build a tailored GTM roadmap with clear milestones, prioritization, and measurable metrics.

Outcome: Unified positioning playbook and sprint execution plan.

Execute

Work alongside your team to implement playbooks, launch campaigns, and iterate in real-time.

Outcome: Live deployment with continuous feedback loops.

Grow

Analyze performance data, refine messaging, and scale winning channels for sustainable growth.

Outcome: Documented repeatable engine and next-phase scaling roadmap.
SELECTED RESULTS

Real Strategies. Measurable Impact.

A few examples of how I've helped B2B tech companies grow.

View More Case Studies →

NovaTech

Go-to-Market Strategy
+120%
Qualified Leads in 6 Months
Challenge: Legacy messaging failed to resonate with enterprise buyers, causing high funnel drop-off.
Approach: Re-architected enterprise positioning, ICP profiles, and outbound sales sequences.
Outcome: +120% qualified enterprise pipeline leads and 35% shorter sales cycle within 6 months.

CloudFlow

Growth Advisory
+45%
Revenue Growth in 9 Months
Challenge: High acquisition costs and customer churn dampened growth velocity post-Series A.
Approach: Designed product-led onboarding loops and restructured tiered SaaS packaging.
Outcome: +45% ARR expansion in 9 months and reduced customer acquisition cost by 28%.

TaskPilot

Product-Market Fit
3x
User Base in 4 Months
Challenge: Product lacked clear market differentiation in a crowded productivity tools sector.
Approach: Conducted deep customer interviews, repositioned for engineering teams, and launched targeted loops.
Outcome: Tripled active user base in 4 months with a 48% organic referral coefficient.
CLIENTS SAY

Trusted by Founders & Teams

Working with great people and building meaningful outcomes.

“Kanishka helped us refine our GTM strategy and get real traction in a competitive market. Super professional and easy to work with.”

Sarah Wijesinghe
Sarah Wijesinghe CEO, NovaTech

“His insights and structured approach made a huge difference in our growth journey. Highly recommended for any scaling team!”

Imal Perera
Imal Perera Co-Founder, CloudFlow

“A rare mix of strategy, execution and clear communication. We saw real, measurable results within the first month of working together.”

Dilshan Fernando
Dilshan Fernando Product Lead, TaskPilot
ENGAGEMENT OPTIONS

Simple, Flexible Pricing

Choose the engagement model that fits your needs.

Strategy Sprint

2-4 weeks
$5,000+ / one-time sprint

Intensive diagnostic audit and actionable GTM playbook for immediate execution.

  • Comprehensive GTM & pipeline audit
  • Custom positioning & messaging framework
  • Prioritized 90-day action plan
  • Four 1:1 strategic working sessions
Book Strategy Sprint

Custom Project

Timeline varies
Custom / let's discuss

Tailored engagement structured around specific transformation or market expansion goals.

  • Specific project or launch scope
  • Flexible milestones and deliverables
  • Bespoke workshop facilitation
  • Tailored team enablement programs
Discuss Custom Project
MORE ABOUT ME

Beyond Work

I love building, learning and exploring new ideas — from tech and travel to photography and good coffee.

Tech & Innovation

Always exploring new developer tools, AI workflows, and emerging tech stacks.

Travel & Perspectives

Gaining fresh insights through travel across Southeast Asia, Europe, and beyond.

Photography

Capturing architectural geometry, street moments, and visual stories.

Specialty Coffee

Big believer that better ideas happen over great single-origin coffee.

Strategic workspaces & deep work
Travel & fresh perspectives
FAQ

Common Questions

Quick answers to help you decide if we're a good fit.

I primarily partner with B2B technology companies, enterprise SaaS, developer tools, and FinTech scaleups from seed through Series B.

A focused 30-minute conversation to understand your current GTM motion, primary growth bottlenecks, and evaluate mutual fit. No generic sales pitch.

Yes. All engagements are remote-first across North American, European, and Asia-Pacific time zones, with async Slack support and video strategy sessions.

Options range from 2–4 week intensive Strategy Sprints to rolling 3–6 month Fractional Advisory retainers. We tailor the timeline to your objectives.

Pricing is fixed and transparent per sprint or monthly retainer tier. Custom engagements are scoped based on deliverable complexity and team involvement.

Within 48 hours of our discovery call, you receive a tailored engagement brief outlining recommended scope, deliverables, timeline, and exact investment.

Ready to Grow Your B2B Tech Business?

Let's talk about your goals and how I can help.

[email protected] Colombo, Sri Lanka (Remote Worldwide)