Top Free Sources of CC0 High-Res Photos for Your Website

top-free-sources-of-CC0-high-res-photos-for-your-website

A decade ago, it might have cost thousands of dollars to get a beautifully-designed website! But thanks to the proliferation of top website builder companies and website frameworks like Joomla and WordPress, it’s now easy, simple, and fast to get a great-looking website template. But the framework is just one part of the equation to a great-looking website.

It’s unfortunate but true that cheap-looking stock images are very common, and can absolutely detract from an otherwise great website design. Even worse than just being tacky and dates, many of these stock images can cost their users cash which could be going to other website improvements. And the effect of high-quality graphics on web design and overall appearance cannot be overstated. In an time where it’s easy for anyone to have a website, the smallest details which can increase your website’s sense of authority and legitimacy can have dramatic returns on subscriptions and conversions. But, believe it or not, there are many websites which offer large, high-resolution, high-quality photos without any copyrights! This means that you can use these photos without crediting or paying! The list of stock photo websites below include images which have all been released under the public domain.

The StockSnap Website:

Located at StockSnap.io, this website has hundreds of gorgeous stock photos and high resolution photos all released under the creative commons 0 license. This means they’re free and require no attribution! Their large amount of photos and images, coupled with their amazing, easy-to-use search function, makes it simple to browse all the photos they offer. Hundreds of images are added weekly to this website, and you can easily see which ones have the most views or downloads.

top-free-sources-of-CC0-high-res-photos-for-your-website

The Unsplash Website:

Unsplash is very similar to StockSnap, and all of their images are released under public domain licenses and published for free. This website has quickly become one of the best go-to sources for stock images, and often their photos are high-definition and broad in scope. Whether you’re looking for cityscapes or portraits, rest assured that you can find it here! Unsplash averages roughly one new photo added a day. Just head to Unsplash.com!

The Gratisography Website:

The Gratisography website offers photos free for personal or commercial use, and like all of the above, are free of any copyright restrictions. Interestingly, this website is the pet project of Ryan McGuire, the photographer responsible for the uploads and photos. New photos are uploaded roughly every week, and include amazing black-and-whites and great filtered photos.

The Negative Space Website:

Negative Space provides 20 new photos every week released under Creative Commons CC0. The photos are searchable and can be sorted by category, copy space and color. Negative Space is an apt name for this stock photo resource! Many of the photos do include great examples of negative space, which make them ideal for converting into graphics with words. The image search function allows you to search for images which have negative space on the center, top, sides, or bottom. Perfect for adding some value to your web design!

The Little Visuals Website:

Little Visuals was the pet project of Nic, a longtime photographer, who released all photos on the site to the public domain with no requirement for attribution. But unfortunately, he passed away relatively recently. His family has done a great job of supporting his project in his memory, and continues to run the site on donations. Many of these photos include great everyday scenes in high resolutions.

The Picjumbo Website:

Another large amalgamation of free photos, Picjumbo perhaps has the largest variety. There are abstract images, nature photos, and fashion and tech shots… anything you could want! Free for commercial and personal use, Picjumbo is unfortunately also among the most difficult to search of the free websites we mention.

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Twitter Now Offers Accessible Images For Everyone

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Twitter recently turned ten-year old, and to celebrate its birthday, it made its interface friendlier and easier to use for those with visual impairment. In other words, Twitter has made images on its site more accessible for everyone. 

To quote the blog post:

Starting today, people using our iOS and Android apps can add descriptions — also known as alternative text (alt text) — to images in Tweets. With this update, we’re empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience.

Enable this feature by using the compose image descriptions option in the Twitter app’s accessibility settings. The next time you add an image to a Tweet, each thumbnail in the composer will have an add description button. Tap it to add a description to the image. People who are visually impaired will have access to the description via their assistive technology (e.g., screen readers and braille displays). Descriptions can be up to 420 characters.

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As you can see, you can now add descriptions to your images, such that those are visible to people with visual impairment. Interestingly, as opposed to the standard 160 characters for tweets, the descriptions for images can be up to 420 characters.

Twitter has also integrated this feature with third-party clients by means of REST API and Twitter Cards.

What do you think of this move by Twitter? Share your views in the comments below!

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New Launch: Divi 2.7 Levels Up Conversion Rate Optimization in WordPress Themes

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Divi 2.7’s new features that have been incorporated into this  release are not simply improvements. They are trend setters. Whereas the vast majority of WordPress themes focus on creating unique and satisfying user experiences, which obviously makes for happy clients. Divi 2.7 takes things a step further.

With this release, Divi is more than a website-creating theme, it is a marketing tool as well. Web designers, as a rule, do not fully integrate sales and marketing solutions into their creations, because they lack the tools that enable them to do so. Divi 2.7 changes all of that. It enables the designer to create websites that have brains as well as good looks.

Why is CRO the Next Big Thing in WordPress Themes?

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WordPress themes have long been built with UI and UX in mind, but the vast majority do not go beyond creating websites that can attract and engage users.

They do not measure user activity for purposes of enhancing and optimizing conversion rates. With its 2016 2.7 release, Divi has accomplished precisely that.

Everything changes with the new conversion rate optimizing (CRO) features that have been included in this latest release. Web design and marketing can how proceed hand in hand; for the benefit of the client.

What is Conversion Rate Optimization All About?

  • The objective of CRO is to improve your websites performance; in terms of sales, leads, and so forth.
  • Analysis and subsequent action is based on real information; not on guesses or hunches.
  • Optimization is based on key performance indicators (KPIs) that are often unique to a given website.
  • CRO is designed to make the most of your existing traffic.

 

Divi 2.7: Introducing Divi Leads

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Divi Builder has always been a premium drag and drop landing page builder, but its focus has been more on user experience than on that of the client’s. Divi Leads, a natural extension of the Divi Builder, changes all of this.

Divi Leads is a split testing (A/B testing) system. A/B testing allows two versions of a web page to be compared against one another with respect to their respective marketing performances.

A/B testing is used to:

  • Validate design changes
  • Validate hypotheses behind messages on a page (e.g. a call to action)
  • Validate image placement on a page to see which is most successful in getting the desired user response.

A web page variant may be as simple as a headline or the location of a button, or as complex as a complete redesign of the page. The objective is the same however; to see which way works best with respect to CRO.

Divi 2.7: Introducing Powerful Stats and Insights

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It’s worth repeating that conversion rate optimization is based on genuine insights, real data, and statistics rather than on subjective thoughts, hunches, or opinions.

What do powerful stats and insights mean, with respect to Divi 2.7?

After A/B testing has started, pertinent information needed to judge which of the variants is the winning variant is gathered. As noted, KPIs can be somewhat website unique, but generally consist of measurements of clicks, sales, and bounce rates.

The winning variant will be the one that provides the greater advancement toward a given set of goals.

These goals often include determining why website visitors aren’t converting, and fixing the problem once it is discovered what it is or might be.

At times this will be an iterative process that works toward achieving a specific goal, and in most cases a number of design variables will be investigated and tested. Divi 2.7 does this.

More Divi 2.7 Features

This latest release includes improvements in Divi and the Divi Builder in other ways as well. Divi users will love the new portability options, which make it easy to create, share, and transfer both Divi configurations and Divi Builder layouts.

This benefits collaboration among design colleagues and with clients and with clients, since specific configuration settings can be ported.

The new Divi Builder page settings feature makes it possible for the designer to adjust or modify design options for an entire page, as opposed to doing so in an element by element, or module by module, piecemeal process.

All in all, Divi users and newcomers alike will find these 2.7 enhancements will not only be cool, but represent an important new trend in WordPress themes by enabling the designer to test and measure CRO in a working environment.

 

A Word About Elegant Themes

Elegant Themes currently features a collection of 87 extraordinary WordPress themes that have been put to use by more than 300,000 customers.

Elegant Themes focuses on stellar themes, characterized by pixel-perfect detail and aesthetic superiority. The host of shortcodes, theme options, and templates give the designer total control over the website design/build process.

No matter which theme or themes you select, you can be assured of whatever support you may need to get your website or blog up and running in no time, whether you are a beginner or a seasoned pro. The support is top-notch.

 

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Stop the Fight! The Ad-Block Debate is Over.

adblockers

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The numbers are clear: there are 45 million active ad-blockers in the United States, a number which grew by 48% in 2015. This cost publishers about $22 billion in 2015 alone, according to PageFair and Adobe.
It’s easy to see why this software is growing faster than any other software segment. After all, online advertising is (in most cases) irrelevant, repetitive, rude, intrusive, irritating, tacky, inefficient, and insulting. Yet, a benjamin survey indicates that a whopping 78% of people believe that journalists and bloggers deserve to be compensated for their work.
… and there’s the rub.
This disconnect has launched a gnarly cold war. NPR, the BBCFortune, AdWeek – they’ve all chimed in on the ethics and business realities of this practice. CNET even questioned the legality of ad-blocking.
The debate is a bit like American politics: we all agree that we want a strong economy, a good national defense, and a healthy and educated population but we have wildly different ideas of how to get there. If journalists deserve compensation and alternate revenue-generators like pay-walls are deemed annoying, what do we do?
We make a better ad.
It needs to be relevant. A quick observation from my personal experience: Google is the worst at this. A few months ago, I read 3 or 4 posts about a football player who had injured his foot and would be missing a few weeks worth of games. Google took this to mean that I must be looking for a podiatrist. D’oh.
It needs to deliver value. Think about the last time that you clicked on an ad. Why did you do it? The benjamin survey I’ve been referencing didn’t offer a strong quantitative signal here but a quick gut feel says that there needs to be a clear incentive to do so. Financial incentive and exclusive access feel most obvious.
It shouldn’t be intrusive. A word to those who implement and buy pop-over or “take-over” ads: enough! It’s hard enough to get someone to come to your website or blog, so why would you impede access to the information that they came for? Imagine if a retail store advertised heavily in your local paper in an effort to generate more foot traffic only to have each person wait at the door for 5 minutes before coming in. No good publisher should welcome this kind of reader experience.

Given an ad format that follows those rules, there is less reason to install an ad-blocker. At benjamin, we’re trying our hardest to come up with something that works. Here’s our first attempt:

 

It’s an interactive widget rather than a flat text or image that links to a landing page. If you click the orange X you see the next item. If you see the blue $, you move on to a checkout flow.

Benjamin has been deploying these units on sports blogs over the last six months to some success. The bulk of our user feedback includes words like relevant and value to describe the experience which is validation that we’re making progress. For more information on this, the first true merchandise ad network, check out the benja network or the benjamin company blog.

Andrew Chapin is the Founder & CEO of benjamin: deals that don’t waste your time. Benjamin is constructing the first true merchandise ad network with a series of rich media online display advertisements and a series of mobile applications on iOS and Android. He is an avid skier and Boston Red Sox fan.

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Web Content Personalization: Intersection of IT and Marketing

Web Content Personalization

Effective Strategies for Improving Web Content Personalization

Web Content Personalization

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization.

But personalization efforts are no longer solely the bailiwick of marketing. To be successful, IT, design and marketing must work together. Research firm Gartner noted that teamwork is needed in order to evaluate solutions, source data, manage and consolidate the application portfolio, and integrate solutions.

This collaborative effort is predicted to be fruitful. Gartner estimates that by 2018, CIOs who build strong relationships with CMOs will be able to drive a 25 percent improvement in return on marketing technology investment. Furthermore, those firms that that incorporate personalization into digital commerce will realize revenue increases up to 15 percent.

“Personalization enables sellers to remain competitive and drive customer satisfaction, loyalty and advocacy, as well as increase profitability,” Gartner noted. “Consumers who have personalized experiences spend more. Companies that incorporate personalization into B2B digital commerce strategies will make their business customers more efficient, provide a better customer experience and increase the likelihood of greater purchase value as well as upselling and cross-selling — all leading to greater revenue.”

Creative Bottleneck Drives Companies to a Screeching Halt

While the benefits and projected ROI described by Gartner and others are enticing, web personalization programs are very resource intensive. Developers must build code for alternate experiences, then marketers must generate the appropriate content. But as they work together, it quickly becomes apparent that there’s a creative bottleneck.

There are many content optimization/personalization tools – such as Maxymiser, Optimizely, Adobe Target, Ensighten – available today that offer WYSIWYG (What You See Is What You Get) editors to help speed coding and development. But the creative bottleneck stubbornly remains. It all boils down to manpower. With current tools, companies can create great personalization or A/B test ideas. But they are unable to execute on them because the creative team does not have the vast number of people, the time or the resources to develop what’s needed. Effective web personalization needs more than even infinite manpower can be expected to achieve.

For many companies, it’s a Catch 22. The more successful they are in their optimization program, the harder and more resource-intensive it will be to scale and maintain. This is especially true as personalization becomes increasingly granular, requiring even more content catered to the individual user.

The Green Light for Improved Web Content Personalization
So, how can your company scale up its web content personalization initiatives without hiring an army of creative folks?  Here are some strategies that can help you achieve optimal web personalization:

  • Start with A/B Testing – Most A/B testing tools enable you to add segments to your experiments to get insight into how different audiences are behaving in response to each experience. Tools like Maxymiser will automatically find the relevant segments and present them to you. But with some others you have to add the segments ahead of time, which can be guesswork. A/B testing your way into personalization is a great way to back into a personalized site, while also gathering data ahead of time about which personalization strategies are most effective for future use. Of course this leaves out many possibilities as some personalization strategies can’t be backed into. But A/B testing is a great way to increase your ROI with limited resources.
  • Increase the Number of Experiences per Test – Many tests are only run with the default experience and a single alternate. This is fine for UX changes where only a single alternate makes sense. But if your goal is personalization, you should add more experiences since you never know what may garner responses from different segments of traffic. Instead of two experiences, try four or more. This approach will give you more chances to find something relevant to your core segments.
  • Know Who Your Visitors Are – The more you know about your visitors, the more opportunities you will have for personalization. This may sound obvious, but from my experience, it’s often overlooked. In addition to the typical temporal, behavioral and browser-level attributes you are looking at, see what other data is available about your visitors, including information that other internal teams may control. For instance, your CRM probably contains a wealth of information about your visitors’ gender, purchase history, campaign engagement and more.  Several data management platforms (DMPs), such as Oracle Bluekai and Adobe Audience Manager, and even some tag management tools, like Ensighten and Tealium, can help you onboard and make use of this data in your A/B testing tool for segmentation and targeting.
  • Leverage Dynamic Content Creation Tools – You need to remove the limitations associated with manually creating and managing content, and instead take a programmatic approach to those tasks. Tools, such as Cloudinary, automate the process of creating and delivering images dynamically. Simply changing the URL of the image and applying custom parameters right in the image URL will enable you to build a new, customized image on the fly, without creative team involvement. You can reuse existing creative content and transform it to fit your current requirements by re-sizing, cropping, overlaying text and other images, adding borders and more. Taking this step will enable you to scale and execute your personalization strategy by eliminating that creative bottleneck. If you cannot automate content creation, you’ll remain limited not only in the tests you can execute, but in those that you can fully scale going forward after winners are determined.

For web personalization and content optimization to be successful, you must take a broader approach – looking across your organization to encourage closer collaboration between IT, design and marketing. By working in tandem, and leveraging a number of tools available on the market for testing, dynamic content creation and automation, your company can deliver content that is tailored to a wide variety of users, which will in turn translate into more sales, greater return on investment and a stronger, long-term relationship with your customers.

About the Author
Robert Moseley is a senior solutions engineer at Cloudinary.

 

 

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ShortPixel’s Alex Florescu: Breaking Down Image Optimization

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ShortPixel, Progressive Image Optimization

ShortPixel, Progressive Image Optimization

 

It’s possible there isn’t another group of people who care about optimization, more than the good folks over at ShortPixels. Between Ionut Croltoru, Simon Dudulca, and Alex Florescu, ShortPixel has more than thirty years of experience behind it. ShortPixel is a Word Press plugin that allows designers to optimize their images, therefore allowing them to optimize their pages in Word Press.

Their Twitter reads like a progress report, constantly letting their users and fans know about their latest improvements, and achievements. Image Optimization may not be the trend now, but with increases in the move to cloud based server options, optimization on every level becomes a critical factor. Alex, who designed the compression API, took time to speak to us about the boons and benefits of Image Optimization, and how it can improve even the core functions of your website.

How does Image Optimization

impact current design trends?

I would expect that having images that take less space, can allow designers to use more of of their available page. 

For those who are unaware, what is the purpose of

Image Optimization, and what kind of

impact can it have for your website?

Most of the time images used on  any given web pages aren’t optimized. That means that while they look good they are much bigger that optimal even though sometimes they were saved for web in Photoshop, for example.

The purpose of Image Optimization is to keep the visual aspect untouched but reduce the size of the images. This positively impacts the page speed of websites which sometimes can be twice as fast.

Having a faster loading website is good for the end user but it is also good for SEO purposes. Many people may not know this, but page speed is one of the bigger factors affecting their Google ranking.

What are the biggest benefits someone can see

from the use of Image Optimization?

Usually the main benefits are speedier websites that lead to lower bounce rates, increased conversions, and more visitors as the site ranks better in search engine.

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For those looking at getting their feet wet, what are the

first steps to take in beginning to learn about

Image Optimization?

There are many resources on the web but one may want to read about it more this hereIt’s also crucial to be able to live test how much a website can be optimized, so we offer our own compression test. To upload some images and see how much they can be optimized and how the compressed image looks like, we have made our online image compression available for everyone to use.

What further developments can we expect image optimization to make in the future?

I would expect that image optimization becomes ubiquitous in the following couple of years as it becomes more and more important. It should also become more and more accessible as it is now for WordPress users for example.

shortpixel-chaplin

For designers, what can Image Optimization

do for them and their projects?

Image Optimization can lead to happier clients when their sites load faster and will attract more visitors. This is especially true in our experience for WordPress users. They choose a web design by the way it looks but later they may discover that unless they use an image optimization plugin like ShortPixel the site will start loading slow and the whole experience be sub par.

Designers can take care of delivering an initial design with all the images optimized, but they can also educate their clients in using tools to make sure all the website images are properly optimized.

From my experience, this attention to detail leads generally to happier customers which in turn leads to more referring customers

 

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9 Reliable Services for Coding Your Designs

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If you prefer to let others do your coding, for whatever reason, but you’re not quite sure where to turn for assistance, we have a solution. We’ve located nine of the top service providers on the market that are capable of delivering pixel-perfect, W3C compliant code that will meet your requirements down to the smallest detail. These developers can be counted on to get things right when converting web designs into awesome looking, high-performing, and fully functional websites, web or mobile apps, or email templates.

Most of these developers accept web designs in any of the common formats. All of them are quite affordable, they will give you quick turnaround, and they provide excellent support. Several of these developers offer a range of services, others are more specialized in their offerings. Whatever your coding needs, you will find the perfect solution here.

 

Sketch to HTML by Xfive.co

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Sketch to HTML by Xfive.co is an excellent choice if you are looking for a premium coding service that can offer perfect solutions for converting your Sketch designs to HTML/CSS/JS pages. Xfive also converts designs to the more popular content management systems, if that is your preference.

This coding service is not only for the benefit of Sketch designers. If you use PSD, INDD, or AI, the Xfive team will be more than happy to do your conversion work for you.

Once you submit your design, in whatever standard format you may be using, the Xfive team will review it and communicate back to you any questions, concerns, or suggestions they may have. This team wants your project to be a successful one just as much as you do, and they can and will make that happen. The team also stands ready to assist you with whatever ongoing maintenance or support activity you may require. Sketch to HTML by Xfive.co is definitely deserving of its place among the top 2016 coders.

 

PSDgator

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PSDgator is a small team of developers that really does like doing cool stuff on the web. While their team may be small in size, their accomplishments are many.

PSDgator will take your Photoshop, Sketch, or Illustrator design and convert it into pixel-perfect, performance-optimized code. Their specialty is Responsive PSD to HTML5/CSS3 conversion, and jQuery and WordPress themes.

Just forward your design any standard format, and the green gator team will review it and advise you of any questions or suggestion they might have.

Once everyone is on the same page, they will be off and running, and you will receive the deliverable in a very short time. PSDgator also specializes in mobile responsive coding, plugin development, and software maintenance. PSDgator is a great choice if you are looking for a coding team that has a rock-solid reputation.

 

Chop-Chop

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Chop-Chop has been in the hand coding and pixel whispering business since 2010. The team’s mission in life is what any top coding team’s mission should be; to help designers and agencies build great websites.

Their high-quality workmanship, their professional approach to development, and the care and respect they show their clients and customers are reasons enough to include them in our selection of top coders for 2016.

The Chop-Chop team of hand-coding enthusiasts works hard to ensure your PSD, AI, INDD, PNG, or Sketch file designs are flawlessly converted to high-quality, pixel-perfect, responsive markup.

When they receive your design, they will communicate any questions or recommendations they have, and await your permission to begin coding. If, after all is said and done, you are not satisfied with the results, Chop-Chop will refund your money.

 

htmlBoutique

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htmlBoutique offers premium Front-end, WordPress and Email development. They accept designs in all standard formats and convert them into W3C compliant, pixel perfect code. Nothing new so far? Here is how they are different from the other services we have listed.

Firstly, no up-front payment is required. Secondly, you get a fast first preview within 1 business day.

Thirdly, the end product is completely tailored to the client’s needs. On top of that, a dedicated manager will be there for you for the entire process and will make sure you are completely satisfied with the end result. Sounds good, right?

Direct Basing

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The Direct Basing team is one of the premium slicing and coding operations in existence. In the 8+ years they have been in business, they have successfully completed over 12,500 conversion projects for nearly 3,000 worldwide clients.

Unless you genuinely look forward to coding your own designs, it would make sense to let the Direct Basing team do it for you.

They will not only get the job done right the first time, but they will make certain you are kept in the loop from start to finish in the event there are changes, questions, or recommendations.

 

PSD2HTML®

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Founded in 2005, PSD2HTML® is the most reliable and fast PSD to HTML and web development partner. Their team can help you with HTML5/CSS3 markup, CMS implementation, newsletter templates, responsive layout, fancy JavaScript effects, and much more.

Thanks to loads of additional options they offer you can create exactly the website you need. The quality of the code PSD2HTML® delivers is simply second to none.

Their markup is always well-structured, optimized and compatible with all modern browsers and devices. Be sure to check out some code samples and examples of their projects on their portfolio page.

 

Netlings

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The Netlings professionals can convert your web designs to markup, web or mobile apps, websites, emailers, and more. Letting them do the conversion work frees up time you can devote to your own specialty, web design.

Handing coding over to the professionals, even if you have programming experience yourself, can be a great way to increase your productivity and hone your design skills. You will like the services Netling offers, and the superior level of support they offer their clients and customers.

 

EmailCraft

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EmailCraft is a great team specializing in HTML email template coding. If you want to send stunning custom newsletters, transactional or promo emails, they are definitely the best choice. They are fast, reliable and seriously obsessive about quality.

They manually test every email template on 37 popular email clients and on 12 physical mobile devices. Crazy! EmailCraft will also help you with responsive newsletters, MailChimp and Campaign Monitor support and more.

PSD2WP

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PSDtoWP is a professional WordPress development service. Submit your designs along with the necessary details and let them do their WordPress thing.

The PSDtoWP team will slice your creative concepts and hand-code them into a SEO semantic, fast-loading, cross-browser and device compatible HTML5/CSS3 code.

After you approve it, they’ll start working on the WordPress theme implementation. If you need any post-production support, no problem! PSDtoWP will be here to help. They offer the first 30 days of support for free.

 

Wrapping it up

Whether you’ve been searching for a development team that offers a range of conversion options, or one that specializes in one or two areas of wed development, you should have no problem at all finding what you are looking for here.

These nine coding service providers are some of the best in the business at what they do. They are easy to work with, they offer great turnaround, and they guarantee satisfaction.

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How to Measure Your Social Media Marketing ROI

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What’s the ROI on your social media marketing? If you’re like most companies and blog owners, you probably have no idea, and might not even be sure how to begin getting the quantitative measurements to establish that. But don’t let that fact get you down: it’s a problem that plagues even large organizations. Measuring social media marketing success isn’t a straightforward algorithm, and it’s hard to assign things like followers or likes any kind of monetary value.

After all, according to a variety of published sources, roughly 80% of individuals who like a business Facebook page will never go to it again.In general, there are three recommended ways to measure the success of any marketing you do on social media. It includes being able to quantify and measure your conversions, your engagement, and your reach. Most social media channels don’t provide the in-depth analytic and information you need to be able to quantify each of these key areas, and savvy website owners and marketers utilize social media management tools which can provide deeper data.

how-to-measur- your-social-media-marketing-roi

Your Brand’s Social Reach: 

The primary goal of most social media marketing is to acquire new visitors and clients. With that in mind, reach is the primary objective: getting your brand in front of more unique individuals. The number of people who have seen or been exposed to your marketing efforts. These might be connections gained on LinkedIn, Facebook Likes or views, Twitter followers, subscribers, and clicks. But impressions should never be discounted! The reason is simple: not everyone who sees your marketing will be immediately interested in your brand. But it’s entirely possible that they’ll remember it later, and often individuals on social media who see a brand once will consider it more authoritative than a brand they have never seen. But unfortunately, reach is also difficult to put financial value to, because it can be difficult to tell if these same individuals later become visitors or clients. A great way to correct that issue is to calculate how many individuals must be reached before you get a conversion. Divide the amount spent on broadening your reach by the value you assign a conversion, and you have your ROI. Over time and with the use of analytics, you can discover what groups of individuals you reach are more likely to become conversions, which will also increase your social media marketing ROI. And there are plenty of great ways to streamline those efforts.

Your Brand’s Social Engagement:

Your reach is how many people see your marketing efforts: and engagement is the proportion of individuals who interact with it. This is everything from post likes, ratings, clicks, retweets, and comments. As a general rule of thumb, engagement happens only when people feel strongly about what you’re marketing. Engagement is often a factor of the quality of what it is you’re putting on social media, and keeping detailed tabs on your engagement data can help inform your marketing efforts by letting you know what’s popular… and what isn’t. Individuals who engage are usually much more likely to become subscribers or clients than those who don’t. Promoting and marketing materials which yield high engagement also expand your reach, increasing the ROI of your social media marketing. For example, if a user shares your post, it will likely become visible on their timeline, and may be seen by all their contacts. And social media users are far more likely to click on links shared by their friends than on in-site advertisements.

Conversions: The Ultimate Goal

Conversions are simply the actions that you’re wanting potential viewers of your marketing to take. If you’re trying to sell a product, than a sale of that product is a conversion. If you’re trying to gain newsletter subscribers, than a subscription is a conversion. Ideally, you should be able to assign every conversion a numerical value. Maybe this is the price of the average check-out in an online store; or the average amount you make in advertising for each subscriber. In all cases, conversions are the ultimate goal of your social media marketing. In an ideal world, the revenue generated from conversions and the numerical value of your reach the cost of your social media marketing. Accomplishing that is having a positive ROI. In the cases where it doesn’t, that’s having a negative ROI: and that’s not uncommon.

Read More at How to Measure Your Social Media Marketing ROI

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Jupiter Business WordPress Theme Giveaway! Win 1 of 5 Free Licenses

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One of the leading WordPress themes of 2015, Jupiter V5 already has over 30K paid users who now have access to 50+ Templates! From performing artists and bloggers, entrepreneurs and business owners, to corporations and nonprofit organizations, Jupiter V5 is sure to have a template that will fit your niche. Browse our template categories including, but not limited to, Business, Community, Food, Health, Shop, Technology, and MORE and find the perfect template to actualize your vision!

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A Business WordPress Theme For All Seasons!

Use the Visual Composer tool included in Jupiter V5 to access 100+ shortcodes that allow you to customize nearly every aspect of your site without ever having to write one line of code. SEO-optimized, small in website size and updated with the latest trends and technologies, Jupiter V5 also boasts a Google PageSpeed Score over 90, making it the fastest WordPress theme on the market!

 

Powering 28,000 Websites From Different Niches!

With its intuitive and user-friendly Admin Panel and the mighty Visual Composer which can help you edit 100+ elements and access over 230 styles for your page, Jupiter V5 has made it absolutely easy to customise the templates and start your website in a matter of hours. Being a solid business WordPress theme, Jupiter V5 can help you establishing website that truly reflects your brand and business values. Just to mention a few of Jupiter V5 rich collection of features and capabilities, your powerful business website solution comes with:headers-jupiter-business-wordpress-theme

  • 18 Header Styles
  • 1800 Icons
  • 14 Custom Widgets
  • 10 Custom Post Types
  • 7 Unique Blog Styles
  • 6 Portfolio Hover Animations
  • Main Navigation Hover Styles
  • 3 Portfolio Styles
  • Free Add-Ons

Among the top WordPress themes of 2015, Jupiter V5 is a limitless WordPress framework with about 30K paid users. With its latest update, V5, Jupiter is now capable of creating you a website with the latest trends and technologies. Jupiter is the only theme with a Google PageSpeed score of 95+, making it not only the most powerful but now the fastest WP theme in the market. Thanks to its modular architecture your website size will be much smaller compared to other Multi-purpose themes, leaving you with just the right amount of page assets catered to what you need. We offer an ever-evolving template base with around 50 templates to choose from for your website, from every niche you can imagine. On top of that, you can expect one new template from us every week!

In order to participate like Artbees on Facebook and follow artbees_design on Twitter! Tweet about this giveaway with #JupiterV5 hashtag and leave a comment below on why you think JupiterV5 will be useful to you or which template best suits your project or niche.

The giveaway starts on  March 28, 2016 and will end on April 4, 2016.
There will be 5 randomly chosen winners.

Win Your Jupiter V5 Theme Here!

Best of luck!

 

Read More at Jupiter Business WordPress Theme Giveaway! Win 1 of 5 Free Licenses

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Five Web Design Business Owners Share how Jupiter WP Theme Makes Their Enterprise More Lucrative and Why!

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Whether you’re starting your own web design agency, digital marketing company, business consulting firm, or a mixture of the three, your website building technology of choice is going to play a key role in running a lucrative business!  So, what do you really need from your business WordPress theme of choice? We brought together five seasoned professionals with over 20 years of experience in SEO optimization, digital marketing, web design, and scaling businesses to share with you exactly what to look for when theme shopping!

kristen&trent

Trent and Kristen Blizzard
co-founders of BlizzardPress
Colorado, USA

Trent and Kristen Blizzard are co-founders of BlizzardPress, an agency dedicated to helping small enterprises based in Western Colorado scale their businesses with targeted social media marketing, impeccable website design, organic search engine optimization, and over 15 years of professional experience in the marketing sector.

curtis

Curtis Hays
Founder at Curtis Hays Consulting
Michigan, USA

Curtis Hays who brings over 15 years of experience in the web design and marketing industry is founder of Curtis Hays Consulting, an agency based in Michigan, USA which focuses delivering search marketing, conversion rate optimization and other digital services.

micah

Micah Blumenthal
Founder at CIX Designs
New York, USA

Micah Blumenthal from New York, USA is founder of CIX Designs which specializes in Graphic Design, Web Design, Photography, and Branding for a wide range of local organizations and community projects looking to expand their outreach.

jose

José Rosado
Freelancer
Dominican Republic

José Rosado is a graphic and web designer from the Dominican Republic. José has spearheaded web design projects across a broad range of sectors for clients from all professional backgrounds and countries while also running a nonprofit organization, The Music Corner, in the DR which promotes music education for children.

 

Find the business WordPress theme that fits every sector

Most likely your clients aren’t from just one sector or background. Even if they are, they may be at varied stages of growth and will probably have completely different visions for what they want their site to look like. This makes it absolutely necessary to find a WordPress theme that you can use for a variety of different sectors repeatedly without having any one site identical to the other. What that also means for you is that instead of keeping track of numerous themes you’re using, which can be much more work-intensive, you’ll have just one WordPress theme at the core of all of your products. Here, our guests share with us the scope of businesses they work with and how versatility ended up being the most important feature of their theme.

 

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Kristen & Trent: We use Jupiter across the board – professional services, public services, local retailers, nonprofits and companies that are either just emerging or are well-established and want to revamp their website. Out of the box, Jupiter’s functionality set is very comprehensive. Without adding too many plugins, businesses can display beautiful visuals and organize data in a way that makes sense and is easy to manage.

Jose: I work with people and companies from all over the place. Lawyers, nonprofit organization, pastry shops, artists, private firms—actually I made my own site for the music organization The Music Corner which my wife and I founded. I was able to make completely different sites that perfectly reflected each of my client’s vision using Artbees Themes. The Jupiter’s just really flexible and makes my work a lot easier.

Curtis: I’m usually working with both emerging companies and companies that already have a foundation and are just looking to revamp their site. In both cases, each company wants to increase their return on investment and online marketing presence. The Jupiter allows me to work toward that goal while catering to all of them with ease

Micah: I am pretty community-driven and prefer to do web and graphic design for local businesses, nonprofits, NGOs, artists, educational programs and projects so I needed a theme that would allow me to capture the spirit of each of those ventures. The Jupiter has the broad capability coupled with the aesthetic that helps put these types of institutions which usually have less sophisticated sites on par with the latest trends and updates.  

 

Make sure your WP theme is easy to use for your clients

A great selling point for your business is the capability you can give your clients to join the website design process. Find a WordPress theme that will allow your customers to have a bigger role in the construction and design of their website and that empowers them to edit and modify content themselves in the future. Yes, even for your most technically challenged customers, there are business WordPress themes out there that are easy to learn. Here, our guests describe first hand how this dual ownership can be a win win for both you and your client:

 

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Kristen & Trent: The Jupiter interface is very simple which makes our customers feel comfortable managing or updating any part of their site on their own. We’re aware that they don’t want to have to call their web developer every time they have a small change so I think that using something like Jupiter allows for that kind of client versatility as well versus the custom theme route where they have to call somebody every time they want to change something.

Micah: When you decide to use a WordPress theme, you’re saying that this whole framework is in somebody else’s hands so if that theme developer abandons that theme and starts working on another theme, then you’re stuck beholden to somebody else’s work with no way out. My customers are relieved and delighted when they learn that they can easily learn how to edit and play around with the website I’ve created for them without having to solely rely on me.

Jose: Well actually one great example of how easy the Jupiter is to use for people of all different skill levels is from a few months ago when I was working with a non profit organization that works with people in their 60s and 70s and not familiar with web design at all! I had to train them and surprisingly they had no problem learning the interface! This showed me that the Jupiter is able to remain accessible to everyone while creating sophisticated, high-speed products!

 

Pick a theme that increases conversion rate, user engagement and overall ROI

Your goal is pretty straight forward. Help your customers share their story, expand their outreach and increase their conversion rates! This means you’ll want a business WordPress theme that has fast loading times and easy to edit features that let you tailor-make a site that fits your client’s target market and increases their ROI. Our guests explain how this can greatly impact profits for you and your customers:

jupiter-business-wordpress-theme-mockupzone-comparisonCurtis: Speed has been a huge factor in obtaining high conversion rates and I’ve seen across the board that most sites have dropped their load times literally in half with the Jupiter. That’s going to help improve rankings because it’s going to keep the user on the site, lower bounce rates and get them converted! Especially in our business, we aim to get visitors on the site, get them to what they’re look for quickly and then convert them.

Kristen & Trent: For us, Jupiter makes life more profitable thanks to the efficiency of using the same theme environment with versatile tools. We’re able to deliver modern sites with varied designs and high functionality for a reasonable cost to the client. The price of the Jupiter theme coupled with the time we save using it allows us to offer more competitive pricing that always surprises our customers!

 

Make sure your WordPress theme has a reputation for its extensive Support

Sure, having a business WordPress theme that rarely forces you to call Support is ideal, though when you do need help, you want one to one around the clock Support for you and your customers. Equally important, you want a Support team that is responsive to your feedback and that is constantly updating your theme with the latest trends and technology. Our experts point out just how important it is to have a solid Support team:  

 

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Curtis: Artbees Support has always been great. The documentation is really well done and the great thing about Artbees Support is that they’re always responsive and I pretty much see an update to Jupiter come into Envato about every two weeks. When other developers ask me what themes to use for their clients I always point to Jupiter first because it’s always being updated, I know Artbees hasn’t abandoned that theme and it’s a theme developers can stick with for a long time.

Jose: Actually so far with Artbees Themes I haven’t even had to contact their Support so that’s already a testament to their product by itself. What I would emphasize for other web designers is that finding a theme that has a legacy of constant support and a long-term commitment to continuously improving and updating the theme is a rarity and will save you a lot of time and money in the long-run!

 

Find one business WordPress theme that has it all!

Work with a business WordPress theme that already includes some of the most popular plugins and widgets in the market and also allows you to easily add extra plugins you may want without compromising the site’s loading speed. As you’ll learn from our web design business veterans, working with a business WordPress theme that comes fully equipped will save you the hassle of adding features yourself and save your final product from being over bloated and slow.

 

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K & T: In Jupiter, functionality is already built in as it comes ready to enable if you need to use plugins like Yost or GravityForms. This along with many included plugins or widgets – SEO, Forms, Anti-Spam, Analytics – tend to be enough to cover most business needs. Oftentimes with Jupiter we don’t even have to use a lot of additional plugins because they’re so many core features already built into it while staying really light, not bloated and running quickly!

Micah: Well, the template demos themselves are a really big help to give me different creative ideas of what I can do with the Jupiter and what I’ve found is that I can create over 50 websites and have them all look completely different from one another. The variety of templates combined with the different combinations of shortcodes and post-types you can use guarantee an unlimited space for creativity and, honestly, for you as a developer, it gives you more playspace to have fun. From a cost-effective standpoint, having this all in one business WordPress theme saves me time because it reduces my own learning curve not having to be an expert in 10 different themes and allows me to build beautiful sites quickly!

 

The next step toward a more efficient, productive and profitable business

As a business owner the question you’re probably always asking yourself is how you can improve your services and products for your customers in a more efficient, cost-effective manner. We’ve shared with you the seasoned experience of five individuals whose expertise range across many branches of the web design sector in the hopes of providing for you some insights and first-hand knowledge on how you can use one business WordPress theme to dramatically increase your business’ overall capacity. Using a tool that is as versatile, easy-to-use and results-oriented as the Jupiter WordPress theme can transform your workflow and enable you to create top-notch websites in a timely manner. Take advantage of what can be a great mutual benefit to you and your customers and find out what you’re capable of when you have the right theme behind you.

 

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